Kotler, Philip. <br/><br/>
Social marketing: influencing behaviours for good. / 
Philip Kotler, Nancy R. Lee. 
 - 3rd ed. 
 - Los Angeles :  Sage Publications,  c2008. 
 - xii, 444 p.:  ill.;  24 cm. 
<br/><br/>Includes bibliographical references (p. 403-427) and indexes. 
<br/><br/>Contents: Understanding social marketing: Defining social marketing -- Steps in the strategic marketing Planning process -- Discovering keys to success -- Analyzing the social marketing environment: Determining research needs and options -- mapping the internal and external environments:Establishing target audiences, Objectives and goals: Selecting target markets -- Setting objectives and goals -- Deepening your understanding of the target market and the competition -- Developing social marketing strategies: Crafting a desired positioning -- Product: creating a product platform -- Price: determining monetary and non-monetary incentives and disincentives -- Place: making access convenient and pleasant -- Promotion: deciding on messages, messengers -- and creative strategies -- Promotion: selecting communication channels -- Managing social marketing programs: Developing a plan for monitoring and evaluation -- Establishing budget and finding funding -- Creating an implementation plan and sustaining behavior -- Appendix A: Social marketing planning worksheets -- Appendix B:Social marketing resources. 
<br/><br/><label>ISBN: </label>9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007039239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF5414  / .K67  
<br/><br/><label>Dewey Class. No.: </label>658.8