Strategic management and competitive advantage:cases and concepts
Barney, Jay B.
creator
Hesterly William S.
text
xxu
London
Prentice Hall
2010
3rd. ed
monographic
eng
Xvii, 377p.: ills.; 22cm.
Contents: The Tools of strategic analysis: What is strategy and the strategic management process -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Business- level strategies: Cost leadership -- Product differentiation -- Corporate strategies: Vertical integration -- Corporate diversification -- Strategic alliances -- Mergers and acquisitions -- International strategies.
Jay B. Barney and William S. Hesterly
Includes index
Strategic management
HD30.28 .D36338
9780137042876
140715