00889nam a22001457a 4500008004100000020001500041050001500056100002100071245005700092250001300149260004300162300003000205500003300235505047500268140715b        xxu||||| |||| 00| 0 eng d  a0132038625  aHM1221.S45  aSeitel Fraser P.  aThe pratice of public relation. /cFraser P. Seitel   a10th ed.  aCanada:bPearson Prentice Hall,c2007.  axxix,442p.:bill.;c26cm.  aIncludes appendix and index   aContents: What is public relations,anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- integrated marketing communications -- Public relations and the internet -- Crisis management