Seitel Fraser P. creator text xxu Canada Pearson Prentice Hall 2007 10th ed. monographic eng

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xxix,442p.: ill.; 26cm. Contents: What is public relations,anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- integrated marketing communications -- Public relations and the internet -- Crisis management Fraser P. Seitel Includes appendix and index HM1221.S45 0132038625 140715