01283nam a22001577a 4500008004100000020001800041050001900059100002200078245004900100250001200149260003300161300003000194500004700224505082700271700002701098140716b        xxu||||| |||| 00| 0 eng d  a9780073529882  aHF5415.I53.C72  aCrawdford, Merle.  aNew Products  Management. /cMerle Crawdford  a9th ed.  aBoston:bMcGraw Hill,c2008.  axviii,558p.:bil.;c25cm.  aIncludes index, bibliography and appendix.  aContents: Overview and opportunity identification/selection: The new products process -- Opportunity identification and selection: Strategic planning for new products -- Concepts generation: Preparation and alternatives -- Problem-based ideation: Finding and solving customers' preoblems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- Concepts/project evaluation: The concepts evaluation system -- Concept testing -- The full sreen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Lunch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.  aBennedetto, Anthony Di