01335nam a22001817a 4500 140716b xxu||||| |||| 00| 0 eng d 9780073529882 HF5415.I53.C72 Crawdford, Merle. New Products Management. / Merle Crawdford 9th ed. Boston: McGraw Hill, 2008. xviii,558p.: il.; 25cm. Includes index, bibliography and appendix. Contents: Overview and opportunity identification/selection: The new products process -- Opportunity identification and selection: Strategic planning for new products -- Concepts generation: Preparation and alternatives -- Problem-based ideation: Finding and solving customers' preoblems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- Concepts/project evaluation: The concepts evaluation system -- Concept testing -- The full sreen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Lunch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues. Bennedetto, Anthony Di lcc BK 3147 10647 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-16 0 HF5415.I53.C72 7617/44/14 2014-07-16 00:00:00 1 2014-07-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-16 0 HF5415.I53.C721 7618/45/14 2014-07-16 00:00:00 2 2014-07-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-16 0 HF5415.I53.C722 7619/46/14 2014-07-16 00:00:00 3 2014-07-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-16 0 HF5415.I53.C723 7620/47/14 2014-07-16 00:00:00 4 2014-07-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-16 0 HF5415.I53.C724 7621/48/14 2014-07-16 00:00:00 5 2014-07-16 BK