Crawdford, Merle. creator Bennedetto, Anthony Di text xxu Boston McGraw Hill 2008 9th ed. monographic eng

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xviii,558p.: il.; 25cm. Contents: Overview and opportunity identification/selection: The new products process -- Opportunity identification and selection: Strategic planning for new products -- Concepts generation: Preparation and alternatives -- Problem-based ideation: Finding and solving customers' preoblems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- Concepts/project evaluation: The concepts evaluation system -- Concept testing -- The full sreen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Lunch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues. Merle Crawdford Includes index, bibliography and appendix. HF5415.I53.C72 9780073529882 140716