Nickel,William G creator Mchugh,James M Mchugh,susan M text xxu Boston McGraw 2008 monographic eng

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xxvii652p.: ill.; 26cm. Contents Managing within the dynamic business environment:talking risks and making profits -- How economics affects business:the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- Choosing form of business ownership -- Entrepreneurship and starting a small business -- Management,leadership,and employee empowerment -- Adapting organizations to today's markets -- Producing world-class goods and service -- Motivating employees and building self-managed teams -- Human resource management:finding and keeping the best employees -- Dealing with employee-management issues and relationships -- Marketing:building customer relationships -- Development and pricing products and services -- Distributing products quickly and efficiently -- Using effecting promotional techniques -- Understanding financial information and accounting -- Financial management -- Securities markets:financing and investing opportunities -- Understanding money,financial institutions,and the federal reserve -- Working within the legal environment of business -- Using technology to manage information -- Managing risk -- Managing personal finances William G.Nickel Includes index HD31.N4897 9780073105970 140717