Economics and the business environment. /
- 3rd
- London; Pearson, 2011.
- xxiii,386p.: ills.; 24cm.
Includes appendix and index.
Contents: Introduction: Business and the economic environment -- Markets, demand and supply: The Working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive markets -- The microeconomics environment of business: Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Multinational corporations and business strategy in a global economy -- Labour and employment -- Government,the firm and the markets -- The Macroeconomic environment of business: -- The Economy and business activity -- National macroeconomic policy -- The Global trading environment -- The Global financial environment.