Sloman,John. creator text xxu London Pearson 2011 3rd monographic eng

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xxiii,386p.: ills.; 24cm. Contents: Introduction: Business and the economic environment -- Markets, demand and supply: The Working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive markets -- The microeconomics environment of business: Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Multinational corporations and business strategy in a global economy -- Labour and employment -- Government,the firm and the markets -- The Macroeconomic environment of business: -- The Economy and business activity -- National macroeconomic policy -- The Global trading environment -- The Global financial environment. Includes appendix and index. HD30.22.S58 1 9780273734802 140731