Frank, Robert H. <br/><br/>
Microeconmic and behaviour / 
Robert Frank H. and Ian C. Parker 
 - Toronto:  McGraw Hill;  2004. 
 - xxix, 702 p.:  ill;  26cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Thinking like an economist -- Supply and demand -- Rational consumer choice -- Individual and market demand -- Applications of rational choice and demand theories -- The Economics of information and choice under uncertainty -- Explaining tastes: The Importance of altruism and other nonegoistic behaviour -- Cognitive limitations and consumer behaviour -- The Theory of the firm and market structures -- Costs -- Perfect competition -- Monopoly -- Oligopoly and monopolistic competition -- Labour -- Capital -- General equilibrium and market efficiency -- Externalities, property rights and the Coase theorem -- Government -- Appendices: Appendix 3: The Utility function approach to the consumer budgeting problem -- Appendix 4: Additional topics in demand theory -- Appendix 5: Additional applications of rational choice and demand theories -- Appendix 6: Search theory and the winner's curse -- Appendix 9: Mathematical extensions of production theory -- Appendix 10: Mathematical extensions of the theory of costs -- Appendix 13: Additional models of oligopoly and monopolistic competition -- Appendix 14: Labour -- Appendix 15: A More detailed look at renewable and exhaustible resource allocation. 
<br/><br/><label>ISBN: </label>0070916195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microeconomics. <br/>Self-interest. <br/>Consumer behavior. 
<br/><br/><label>LC Class. No.: </label>HB171.5.F72