Massy, Wiiliam F. <br/><br/>
Stochastic models of buying behaviour / 
William F. Massy, David B. Montgomery and Donald G. Morrison 
 - London:  MIT;  1970. 
 - xiii, 464 p.:  ill.  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Approaches to stochastic modeling -- Estimating and testing stochastic models -- Zero order models -- Two state Markov models -- Linear learning models for brand choice -- A Probability diffusion model -- Application of the probability diffusion model -- Models for purchase timing and market penetration -- A Stochastic model for monitoring new product adoption -- Parameter estimation and some emperical results for steam -- Extentions to the steam. 
<br/><br/><label>ISBN: </label>0262630524 
<br/><br/><label>LC Class. No.: </label>HB801.M33