00954nam a22001697a 4500 20210414113907.0 111219t xxu||||| |||| 00| 0 eng d 0262630524 HB801.M33 Massy, Wiiliam F. Stochastic models of buying behaviour / William F. Massy, David B. Montgomery and Donald G. Morrison London: MIT; 1970. xiii, 464 p.: ill. 23 cm. Includes index. Contents: Approaches to stochastic modeling -- Estimating and testing stochastic models -- Zero order models -- Two state Markov models -- Linear learning models for brand choice -- A Probability diffusion model -- Application of the probability diffusion model -- Models for purchase timing and market penetration -- A Stochastic model for monitoring new product adoption -- Parameter estimation and some emperical results for steam -- Extentions to the steam. lcc BK 432 7932 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2011-12-19 0 HB801.M33 1118/11 2011-12-19 00:00:00 1 2011-12-19 BK