Massy, Wiiliam F. creator text xxu London MIT 1970 monographic eng

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xiii, 464 p.: ill. 23 cm. Contents: Approaches to stochastic modeling -- Estimating and testing stochastic models -- Zero order models -- Two state Markov models -- Linear learning models for brand choice -- A Probability diffusion model -- Application of the probability diffusion model -- Models for purchase timing and market penetration -- A Stochastic model for monitoring new product adoption -- Parameter estimation and some emperical results for steam -- Extentions to the steam. William F. Massy, David B. Montgomery and Donald G. Morrison Includes index. HB801.M33 0262630524 111219 20210414113907.0