TY  - BOOK
AU  - Massy, Wiiliam F.
TI  - Stochastic models of buying behaviour
SN  - 0262630524
AV  - HB801.M33 
PY  - 1970///
CY  - London
PB  - MIT
N1  - Includes index; Contents: Approaches to stochastic modeling -- Estimating and testing stochastic models -- Zero order models -- Two state Markov models -- Linear learning models for brand choice -- A Probability diffusion model -- Application of the probability diffusion model -- Models for purchase timing and market penetration -- A Stochastic model for monitoring new product adoption -- Parameter estimation and some emperical results for steam -- Extentions to the steam
ER  -