01312nam a22001577a 450000500170000000800410001702000300005805000170008810000180010524500900012325000110021326000300022430000280025450000200028250508520030220210414113908.0111221t        xxu||||| |||| 00| 0 eng d  a	0273646281 9780273646280  aHD30.22.D375  aDavies,Howard  aManagerial economics: an analysis of business issues /cHoward Davies and Pun-Lee Lam  a3rd ed  aHarlow:bPrentice;c2001.  axx, 535 p.:bill.c25cm  aIncludes index.  aContents: The Definition and scope of managerial economics -- Business objectives and basic models of the firm -- The Nature of the firm -- Ownership and control, diversification and mergers -- The Multinational enterprise -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting demand -- Production and the determination of cost -- Models of market structure -- The Five forces approach to competitive structure -- Risk and uncertainty -- Game theory and its applications -- Pricing in theory -- Pricing in practice, transfer pricing and pricing for public enterprice -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Economics and business strategy -- Network economics and the information sector -- Competition and competition policy -- The Economics of regulated industries.