01362nam a22001817a 4500 20210414113908.0 111221t xxu||||| |||| 00| 0 eng d 0273646281 9780273646280 HD30.22.D375 Davies,Howard Managerial economics: an analysis of business issues / Howard Davies and Pun-Lee Lam 3rd ed Harlow: Prentice; 2001. xx, 535 p.: ill. 25cm Includes index. Contents: The Definition and scope of managerial economics -- Business objectives and basic models of the firm -- The Nature of the firm -- Ownership and control, diversification and mergers -- The Multinational enterprise -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting demand -- Production and the determination of cost -- Models of market structure -- The Five forces approach to competitive structure -- Risk and uncertainty -- Game theory and its applications -- Pricing in theory -- Pricing in practice, transfer pricing and pricing for public enterprice -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Economics and business strategy -- Network economics and the information sector -- Competition and competition policy -- The Economics of regulated industries. lcc BK 447 7947 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2011-12-21 0 HD30.22.D375 1149/11 2011-12-21 00:00:00 1 2011-12-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2011-12-21 0 HD30.22.D3751 1150/11 2011-12-21 00:00:00 2 2011-12-21 BK