TY  - BOOK
AU  - Davies,Howard
TI  - Managerial economics: an analysis of business issues
SN  - 	0273646281 9780273646280
AV  - HD30.22.D375 
PY  - 2001///
CY  - Harlow
PB  - Prentice
N1  - Includes index; Contents: The Definition and scope of managerial economics -- Business objectives and basic models of the firm -- The Nature of the firm -- Ownership and control, diversification and mergers -- The Multinational enterprise -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting demand -- Production and the determination of cost -- Models of market structure -- The Five forces approach to competitive structure -- Risk and uncertainty -- Game theory and its applications -- Pricing in theory -- Pricing in practice, transfer pricing and pricing for public enterprice -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Economics and business strategy -- Network economics and the information sector -- Competition and competition policy -- The Economics of regulated industries
ER  -