The Burst, Ardis. creator Schlesinger, Leonard A. text nyu New York, N.Y Viking 1987 monographic eng

print

274 p. : ill. ; 24 cm. Contents: Introduction -- Specialty foods: The ConCom challenge -- Making it in a gourmet world -- Choosing an advertising campaign for Italiano -- Choosing a sales force organization -- Establishing a transfer price for Salsa! -- Planning Italiano production systems -- Handling the nubian network opportunity -- Balancing corporate reporting and division spending needs -- Closing the apple products production facility -- Choosing a new group product manager -- How it all turned out -- The year ends: The Challenge goes on. Ardis Burst and Leonard A. Schlesinger. Management games HD30.26.B87 658.4/0353 0670812250 86040617 DLC 861229 20210414113908.0 2880388