@book{458,
	author = {Pearce, John A. and Robinson, Richard B.},
	title = {Formulation, implementation, and control of competitive strategy /},
	publisher = {Irwin/McGraw-Hill,},
	year = {c2000.},
	address = {Boston :},
	edition = {7th ed.},
	url = {http://www.loc.gov/catdir/description/mh023/99016362.html}
}