Pearce, John A. creator Robinson, Richard B. (Richard Braden) 1947- text mau Boston Irwin/McGraw-Hill c2000 2000 7th ed. monographic eng

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xxxi, 480 p. : ill. ; 26 cm. Contents: Overview of strategic managemnt : Strategic management -- Strategy formulation : Defining the company's mission and social responsibilty -- The External environment -- The Global environment: Strategic considerations for multinational firms -- Environmental forecasting -- Internal analysis -- Formulating long- term objective and grand stratgies -- Strategic analysis and choice in single - or dominant- product businesses: Building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness company: Rationalizing diversification and building shareholder value -- Strategy implementation: Implementing strategy through shrot-term objectives, functional tactics, reward system, and employees empowerment -- implementing strategy through restructuring and reengineering in the company's structure, leadership, and culture -- Strategic control and continuous improvement. John A. Pearce II and Richard B. Robinson, Jr. Includes bibliographical references and index. Strategic planning Strategic planning Case studies HD30.28 .P31 658.4/012 0072333235 (pbk. : alk. paper) 99016362 http://www.loc.gov/catdir/description/mh023/99016362.html http://www.loc.gov/catdir/toc/mh023/99016362.html http://www.loc.gov/catdir/description/mh023/99016362.html http://www.loc.gov/catdir/toc/mh023/99016362.html DLC 990528 20210414113908.0 4994286