Lomash, Sukul. creator text xxu New Delhi Vikas Pub. House 2003 monographic eng

print

xxiv, 381 p. ; 25 cm. Contents :Business planning and strategic management -- Strategic management process -- Defining vision and mission of a company -- Environment scanning and analysis -- Analysis of industry -- Study and evaluation of multinational environment -- Forcasting the business environment -- Internal analysis of company profile -- Long-term objectives and grand strategies -- Analysis of strategies and choice -- Operationalising and implementing strategies -- Integration of structure, leadership and culture for institutionalising strategy -- Guiding, Evaluating and controlling strategies -- Guide to case analysis. Sukul, Lomash. Business planning HD30.28.L78 8125911634 9788125911630 120125