Business research methods /
Donald R. Cooper, Pamela S. Schindler.
- 7th ed.
- Boston : McGraw-Hill Irwin, c2001.
- xviii, 798 p. : ill. ; 27 cm.
- The McGraw-Hill/Irwin series. Operations and decision sciences .
Includes index.
Contents: Introduction to business research -- The Design of research -- Sources and collection of data -- Analysis and presentation of data -- Cases: Appendices.