Thomson, Arthur A. creator Gamble, John E. Strickland, A.J. text xxu Boston McGraw Hill c2006 2nd ed. monographic eng

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xxxix, 458 + various pagings ill. 25cm. Contents: Introduction and overview -- Core concepts and analytical tools -- Crafting and strategy -- Executing the strategy -- Readings in strategy. Arthur A. Thomson, John E. Gamble and A.J. Strickland Includes index Strategic planning HD30.28.T37 0072999462 0073203343 120125