Burgelman, Robert A. creator Grove, Andrews Meza, Philip E. text xxu Boston McGraw Hill c2006 1st ed. monographic eng

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vii, 504 p.: ill.; 26cm. Contents: Industry context and key themes -- Evolution of information technology-driven industries -- Three key themes -- The Microchip matures -- Compounding confluence - take I: The Internet and E-commerce -- Compounding confluence - take II: Saving or sinking software -- Convergence or collision - take I: Computing meets cellular phone and consumer electronics -- Convergence or collision - take II: Do digits defeat pen and plastic? -- Convergence or collision - take III: IP meets telephony. Robert A. Burgelman, Andrew S. Grove and Philip E. Meza Includes index. Strategic planning Information technology HD30.28.B91 0073122653 120125