TY - BOOK AU - Hirschey, Mark, AU - Pappas, James L. AU - Whigham David TI - Managerial economics: European edition SN - 0030990025 AV - HD30.22.H61 PY - 1993/// CY - New York PB - The Dryden Press KW - Managerial economics. KW - Decision-making KW - Business Economics N1 - Inculdes Index.; Contents: Introduction to managerial economics: The Nature and scope of managerial economics -- National and International economic structures -- Economic optimization -- Capital budgeting -- Risk analysis -- Demand analysis: Demand and supply -- Demand analysis -- Demand estimation -- Forecasting -- Production and cost analysis: Production analysis and estimation -- Cost analysis -- Cost estimation --Linear programming -- Market structure analysis and estimation: Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing practices -- Government intervention in the market economy in Britain and Europe -- Appendix ER -