concepts and cases David, Fred R. creator text xxu Upper Saddle River Prentice Hall 2003 9th ed. monographic eng

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xxxii, 461p.: ills; 26cm. Content: Overview of strategic management: The Nature of strategic management -- Strategy formation: The Business mission -- The External assessment -- The Internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management issues -- Implementing strategies: Marketing, finance/accounting, R&D, and MIS issues -- Strategy evaluation: Strategy review, evaluation, and control. Fred R. David. Includes name index, subject index and company index. HD30.28.D385 0130479128 141118