01369nam a22002057a 4500 150109b xxu||||| |||| 00| 0 eng d 139780176471835 HF5415.L2624 Lamb, Charles W. Marketing. / Charles W. Lamb et. al... 4th ed. Toronto: Nelson Education, 2009. xxv, 641p. ill. 28cm. Includes index Contents: The World of marketing: An Overview of marketing -- Strategic planning for competitive advantage -- Ethics and the marketing environment -- Analyzing marketing opportunities: Consumer decision making -- Business marketing -- Segmenting and targeting marketing -- Decision support systems and marketing research -- Product decisions: Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Distribution decisions: Marketing channels and supply chain management -- Retailing -- Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions: Pricing concepts -- Setting the right price -- Managing marketing-created relationships: Customer relationship management -- Internet marketing. Hair, Joseph F. McDaniel, Carl Faria, A.J. lcc BK 5283 12783 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-01-09 0 HF5415.L2624 7487/515/13 2015-01-09 00:00:00 2015-01-09 BK