01496nam a22001457a 4500008004100000020001500041050001900056100002400075245007500099260003500174300002800209505106100237700002401298700002801322150115b        xxu||||| |||| 00| 0 eng d  a025612812x  aHF5415.13.M369  aMcCarthy, E. Jerome  aBasic marketing: a global - managerial approach. /cE. Jerome McCarthy  aBurr Ridge:bIrwin Inc,c1994.  axx,866p.:c24cm.bill.;  aContents:Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Finding target market opportunities with market segmentation -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of the Canadian consumer market -- Behavioral dimensions of the consumer market -- Business and organizational customers and their buying behavior -- Elements of product planning for goods and services -- Product management and new - product development -- Place and development of channel systems -- Logistics and Distribution customer service -- Retailers and their  strategy planning -- Promotion - Introduction -- Personal selling -- Advertising -- Pricing objectives and policies -- Marketing arithmetic -- Price setting in the business world -- Planning and implementing quality marketing programs -- Social marketing -- Controlling marketing plans and programs -- Ethical marketing in a consumer oriented world: appraisal and challenges  aStanley J. Shapiro   a Perreault,  William D.