Wild, John J. creator Wild, Kenneth L. Han, Jerry C.Y. text xxu New Jersey Pearson 2008 4th ed. monographic eng

print

xxii,506p: ill.; 2008. Contents: Global business environment: Globalization -- National business environments: Cross-cultural business -- Politics, law and business ethics -- Economic systems and development -- International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial markets -- International monetary system -- International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees. John J. Wild. Includes index,references and glossary. HD62.4.W586 9780131747432 150126