Business communication: process and product. /
Mary Ellen Guffey.
- 2nd ed.
- Spain: Thomson and Nelson, 2007.
- xvi, 425p.: ill.; 25cm.
Includes Appendix.
Contents: Communication foundations: Communicating at work -- Communicating in small groups and teams -- Workplace listening and nonverbal communication -- Communicating across cultures -- Guffey's 3-x-3 writing process: Writing process phase: Analyze, anticipate, adapt -- Writing process phase 2: Research, organize, compose -- Writing process phase 3: Revise, proofread, evaluate -- Business correspondence: Routine e-mail messages and memos -- Routine letters and goodwill messages -- Persuasive and sales messages -- Negative messages -- Reports and proposals: Preparing to write business reports -- Organizing and writing typical business reports -- Proposals and formal reports -- Presentations: Speaking skills -- Employment communication -- Competent language usage essentials (C.L.U.E) -- Key to C.L.U.E. review exercises -- Endnotes -- Acknowledgements -- Index.