Understanding corporate strategy /
John L. Thompson
- London : Thompson Learning, 2001.
- xix, 610 p. : . ill. ; 24 cm.
Includes index.
Contents: Introducing strategy and strategic management -- The Organizational mission and objectives -- Measuring success -- Culture and values -- Environmental analysis, synergy and strategic positioning -- The Dynamics of competition -- Strategic resources -- An Introduction to strategy creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuship: The Creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuership: The Contribution of people and information -- Strategic alternative and market entry strategies -- Strategy evaluation -- Strategy implementation.
1861527551 9781861527554
Business planning. Strategic planning. Strategisch management.