Thompson, John L. creator text xxu London Thompson Learning 2001 monographic eng

print

xix, 610 p. : . ill. ; 24 cm. Contents: Introducing strategy and strategic management -- The Organizational mission and objectives -- Measuring success -- Culture and values -- Environmental analysis, synergy and strategic positioning -- The Dynamics of competition -- Strategic resources -- An Introduction to strategy creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuship: The Creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuership: The Contribution of people and information -- Strategic alternative and market entry strategies -- Strategy evaluation -- Strategy implementation. John L. Thompson Includes index. Business planning Strategic planning Strategisch management HD30.28.T37 1861527551 9781861527554 120131