TY  - BOOK
AU  - Thompson, John L.
TI  - Understanding corporate strategy
SN  - 1861527551 9781861527554
AV  - HD30.28.T37 
PY  - 2001///
CY  - London
PB  - Thompson Learning
KW  - Business planning.
KW  - Strategic planning.
KW  - Strategisch management.
N1  - Includes index; Contents: Introducing strategy and strategic management -- The Organizational mission and objectives -- Measuring success -- Culture and values -- Environmental analysis, synergy and strategic positioning -- The Dynamics of competition -- Strategic resources -- An Introduction to strategy creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuship: The Creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuership: The Contribution of people and information -- Strategic alternative and market entry strategies -- Strategy evaluation -- Strategy implementation
ER  -