01984cam a2200397 a 4500 14657417 OSt 20210414113914.0 061206s2007 enka b 001 0 eng 2006299796 bnb 0273701487 (pbk.) 9780273701484 (OCoLC)ocm68770349 (OCoLC)68770349 UKM UKM BAKER BWKUK YDXCP DLC lccopycat HD30.4.S28 650.072 22 Saunders, Mark, 1959- Research methods for business students / Mark Saunders, Philip Lewis, and Adrian Thornhill. 4th ed. Harlow, England ; New York : Financial Times/Prentice Hall, 2007. xxvii, 624 p. : col. ill. ; 27 cm. Previous ed.: 2003. Includes bibliographical references and index. Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data --Analysing qualitative data -- Writing and presenting your project report -- Appendices. Business Research. Business Research Data processing. Lewis, Philip, 1945- Thornhill, Adrian. Table of contents only http://www.loc.gov/catdir/toc/fy0704/2006299796.html 7 cbc copycat 3 ncip 20 y-gencatlg lcc BK 538 8038 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-01-31 0 HD30.4.S28 1291/12 2012-01-31 00:00:00 1 2012-01-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-01-31 0 HD30.4.S281 1292/12 2012-01-31 00:00:00 2 2012-01-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-01-31 0 HD30.4.S282 1293/12 2012-01-31 00:00:00 3 2012-01-31 BK