Saunders, Mark 1959- creator Lewis, Philip 1945- Thornhill, Adrian. text bibliography enk Harlow, England New York Financial Times/Prentice Hall 2007 4th ed. monographic eng

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xxvii, 624 p. : col. ill. ; 27 cm. Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data --Analysing qualitative data -- Writing and presenting your project report -- Appendices. Mark Saunders, Philip Lewis, and Adrian Thornhill. Previous ed.: 2003. Includes bibliographical references and index. Business Research Business Research Data processing HD30.4.S28 650.072 0273701487 (pbk.) 2006299796 http://www.loc.gov/catdir/toc/fy0704/2006299796.html http://www.loc.gov/catdir/toc/fy0704/2006299796.html UKM 061206 20210414113914.0 14657417