TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 0273701487 (pbk.)
AV  - HD30.4.S28 
U1  - 650.072 22
PY  - 2007///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Business
KW  - Research
KW  - Data processing
N1  - Previous ed.: 2003; Includes bibliographical references and index; Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data --Analysing qualitative data -- Writing and presenting your project report -- Appendices
UR  - http://www.loc.gov/catdir/toc/fy0704/2006299796.html
ER  -