Nickels, William G. creator McHugh, James M. McHugh, Susan M. text xxu Boston McGraw Hill c1999 5th ed. monographic eng

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xxxvi, 682 p + various pagings: ill (col.); 29cm. Contents: Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Decision making: Managing information -- Managing financial resources. William G. Nickels, James M. McHugh and Susan M. McHugh Includes index. Industrial management HD31.N51 025621980x 007561877x 120131