01859cam a2200229 a 4500 13294899 20210414114439.0 030717s2003 si a b 001 0 eng 8120316096 HF5415.13.K64 . Kotler, Philip Marketing management: millenium edition. / Philip Kotler New Delhi: Prentice Hall, 2000. xxxi,718p. ill. 26cm. Includes bibliographical references and indexes. Contents: Understanding marketing management: marketing in the twenty-first century -- Building customer satisfaction, value, and retention -- Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities: gathering information and measuring market demand -- Scanning the marketing environment -- Analyzing consumer markets and buyer behavior -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies: positioning the market offering through the product life cycle -- Developing new market offerings -- Designing global market offering -- Making marketing decisions: Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Managing and delivering marketing programs: managing marketing channels -- Managing retailing, wholesaling, and market logistics -- Managing integrated marketing communications -- Managing advertising, sales promotion, and public relations -- Managing the sales force -- Managing direct and on-line marketing -- Managing the total marketing effort. Marketing Management. Marketing 7 cbc origode 3 ncip 20 y-gencatlg lcc BK 5407 12907 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2015-02-13 0 HF5415.13.K64 . 7856/283/15 2015-02-13 00:00:00 2015-02-13 BK