Managerial economics: theory, applications, and cases /
Edwin Mansfield, W. Bruce Allen, Neil A. Doherty and Keith Weigelt
- 5th ed.
- New York: W.W. Norton & Company, c2002.
- xxiii, 721 p + various pagings: ill (some col.); 25cm.
Includes index.
Contents: Introduction -- Demand and forecasting -- Production and cost -- Market structure, strategic behavior, and pricing -- Risk, uncertainty, and incentives -- Government-business relations and the global economy.