01356nam a22002057a 4500 120131t xxu||||| |||| 00| 0 eng d 0273686437 9780273686439 HD45.T76 Trott, Paul, Innovation management and new product development / Paul, Trott 3rd. Upper Saddle River, NJ : Financial Times Prentice Hall, 2005. xix, 536 p. : ill. (some col.) ; 26cm. Includes index. Contents: The Concept of innovation management: Innovation management: An Introduction -- The Context of innovation management -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing technology and knowledge: Managing organizational knowledge -- Strategic alliances and networks -- Management of research and development: An Introduction -- Managing R&D projects -- The Role of technology transfer in innovation -- New product development: Product and brand strategy -- New product development -- Packaging and product development -- Market research and its influence on new product development -- Managing the new product development team. Technological innovations Management. Industrial management. Product management. lcc BK 548 8048 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-01-31 0 HD45.T76 1425/12 2012-01-31 00:00:00 1 2012-01-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-01-31 0 HD45.T761 1426/12 2012-01-31 00:00:00 2 2012-01-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-01-31 0 HD45.T762 1427/12 2012-01-31 00:00:00 3 2012-01-31 BK