Trott, Paul creator text xxu Upper Saddle River, NJ Financial Times Prentice Hall 2005 3rd. monographic eng

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xix, 536 p. : ill. (some col.) ; 26cm. Contents: The Concept of innovation management: Innovation management: An Introduction -- The Context of innovation management -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing technology and knowledge: Managing organizational knowledge -- Strategic alliances and networks -- Management of research and development: An Introduction -- Managing R&D projects -- The Role of technology transfer in innovation -- New product development: Product and brand strategy -- New product development -- Packaging and product development -- Market research and its influence on new product development -- Managing the new product development team. Paul, Trott Includes index. Technological innovations Management Industrial management Product management HD45.T76 0273686437 9780273686439 120131