@book{5566,
	author = {Severin, Werner J. and Tankard, James W.},
	title = {Communication theories : Origins, methods, and uses in the mass media.  /},
	publisher = {Pearson,},
	year = {2014.},
	address = {Harlow :},
	edition = {5th ed.},
	note = {Includes bibliographical references and index.}
}