01865cam a2200313 a 4500 11897647 OSt 20210414114449.0 000127s2001 nyu b 001 0 eng 00021454 9781292042855 DLC DLC DLC P90.S4414 302.23 21 Severin, Werner J. Communication theories : Origins, methods, and uses in the mass media. / Werner Severin J. 5th ed. Harlow : Pearson, 2014. xv,411p.; 24cm. Includes bibliographical references and index. Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture. Mass media. Communication. Tankard, James W. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 5566 13066 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-06-26 0 P90.S4414 7968/395/15 2015-06-26 00:00:00 2015-06-26 BK