Severin, Werner J. creator Tankard, James W. text bibliography nyu Harlow Pearson 2014 2001 5th ed. monographic eng

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xv,411p.; 24cm. Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture. Werner Severin J. Includes bibliographical references and index. Mass media Communication P90.S4414 302.23 9781292042855 00021454 DLC 000127 20210414114449.0 11897647