01808cam a2200301 a 450000100090000000300040000900500170001300800410003001000170007102000180008804000180010605000150012408200150013910000230015424500970017725000120027426000300028630000210031650000510033750508710038865000160125965000190127570000220129490600450131694200120136199900160137395201170138911897647OSt20210414114449.0000127s2001    nyu      b    001 0 eng    a   00021454   a9781292042855  aDLCcDLCdDLC00aP90.S4414 00a302.232211 aSeverin, Werner J.10aCommunication theories : Origins, methods, and uses in the mass media.  /cWerner Severin J.  a5th ed.  aHarlow :bPearson,c2014.  axv,411p.;c24cm.  aIncludes bibliographical references and index.  aContents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture. 0aMass media. 0aCommunication.1 aTankard, James W.  a7bcbccorignewd1eocipf20gy-gencatlg  2lcccBK  c5566d13066  00102lcc4070aWIUC-1bWIUC-1cREFd2015-06-26l0oP90.S4414p7968/395/15r2015-06-26 00:00:00w2015-06-26yBK