<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort> Med</nonSort>
    <title>ia of mass communication</title>
  </titleInfo>
  <name type="personal">
    <namePart>Vivian, John.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Harlow</placeTerm>
    </place>
    <publisher>Pearson</publisher>
    <dateIssued>2014</dateIssued>
    <dateIssued encoding="marc">2013</dateIssued>
    <edition>11th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>ii 452p. : ill.; 28cm.</extent>
  </physicalDescription>
  <tableOfContents>Contents: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.</tableOfContents>
  <note type="statement of responsibility">John Vivian.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media and culture</topic>
  </subject>
  <classification authority="lcc">P90.V53 </classification>
  <classification authority="ddc" edition="23">302.23</classification>
  <identifier type="isbn">9781292025230</identifier>
  <identifier type="isbn">9781292025230</identifier>
  <identifier type="lccn">2012001324</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">120112</recordCreationDate>
    <recordChangeDate encoding="iso8601">20210414114449.0</recordChangeDate>
    <recordIdentifier source="OSt">17117730</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
