@book{5569,
	author = {Barban, Arnold M. and Cristol, Steven M.},
	title = {Essentials of media planning : A marketing viewpoint /},
	publisher = {NTC Business Books,},
	year = {1993.},
	address = {Lincolnwood, USA :},
	edition = {3rd ed.},
	note = {Includes bibliographical references and appendix.},
	url = {http://www.loc.gov/catdir/description/mh024/92013907.html}
}