03407cam a2200337 a 4500 2616615 OSt 20210414114450.0 980721s1999 cau b 001 0 eng 98036731 1559349611 DLC DLC DLC n-us--- P94.65.U6.R39 302.23/0973 21 Massey, Kimberly B. Readings in mass communication : Media literacy and culture. / Kimberly B. Massey. London : Mayfield Pub, 1999. xxi, 295p.: 24 cm. Includes bibliographical references and index. Contents: Mass communication, culture, and mass media: The people's communication charter -- The stories we tell -- Media literacy and culture: Floklore in a box -- The big sellout: Is creative independence a luxury we can no longer afford? -- History? education? zap! pow! cut! -- Books: The crushing power of big publishing -- The oprah effect: how TV's premier talk show host puts books over the top -- The dumb-down -- Newspapers: A tour of uncertain future -- Shop talk at thirty: A look at Asians as portrayed in the news -- Los Angeles times publisher mark willes in praise of the "cereal killer" -- Holiness, royalty and fame -- Magazines: Girl wide web -- The color of money part I -- The power of money part II -- Film: Hollywood guilds put the moves on multimedia -- Disney's all smiles -- Radio and sound recording: Radio activity -- Reading between the lines: Let's stop crying wolf on censorship -- Television: Call it courage -- The rich tapestry of hispanic america is virturally invisible on commercial television -- TV could nourish minds and hearts -- Public relations: PR! a social history of spin -- Smoker's hacks -- Targeting minority publics -- Advertising: "Buy nothings" discover a cure for affluenza -- Move over boomers, the "xers" are here(or are they?) -- Tuning in to generation x -- Now worse than ever! cynicism in advertising! -- Saturday morning fever: The hardsell takeover of kids tv -- Theories of communication: Shifting words of strangers: Medium theory and changes in "them" versus "us" -- Post modernism defined at last! -- Mass communication research and effects: All quiet on the feminist front -- African american images on television and film -- If liberals go marching back in -- Media regulation, freedom and ethics: Telecom -- The big telecom rip-off glides through congress -- Di dies; we follow the money -- The internet and the world wide web: Changing the paradigm: Technocracy R.I.P.: The rise and of technology signals the fall of technocracy -- How the decency fight was won -- Cable tv: A crisis looms -- The changing global village: At 75, voice of Britain has a new accent -- Europe's technology gap is getting scary -- Antidotes 1-5. Mass media and culture United States. Popular culture United States. Media literacy. Publisher description http://www.loc.gov/catdir/description/mh024/98036731.html Table of contents http://www.loc.gov/catdir/toc/mh023/98036731.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 5587 13087 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-06-30 0 P94.65.U6.R39 7978/405/15 2015-06-30 00:00:00 2015-06-30 BK