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  <titleInfo>
    <title>Readings in mass communication : Media literacy and culture</title>
  </titleInfo>
  <name type="personal">
    <namePart>Massey, Kimberly B.</namePart>
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    <place>
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    <publisher>Mayfield Pub</publisher>
    <dateIssued>1999</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xxi, 295p.: 24 cm.</extent>
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  <tableOfContents>Contents: Mass communication, culture, and mass media: The people's communication charter -- The stories we tell -- Media literacy and culture: Floklore in a box -- The big sellout: Is creative independence a luxury we can no longer afford? -- History? education? zap! pow! cut! -- Books: The crushing power of big publishing -- The oprah effect: how TV's premier talk show host puts books over the top -- The dumb-down -- Newspapers: A tour of uncertain future -- Shop talk at thirty: A look at Asians as portrayed in the news -- Los Angeles times publisher mark willes in praise of the "cereal killer" -- Holiness, royalty and fame -- Magazines: Girl wide web -- The color of money part I -- The power of money part II -- Film: Hollywood guilds put the moves on multimedia -- Disney's all smiles -- Radio and sound recording: Radio activity -- Reading between the lines: Let's stop crying wolf on censorship -- Television: Call it courage -- The rich tapestry of hispanic america is virturally invisible on commercial television -- TV could nourish minds and hearts -- Public relations: PR! a social history of spin -- Smoker's hacks -- Targeting minority publics -- Advertising: "Buy nothings" discover a cure for affluenza  -- Move over boomers, the "xers" are here(or are they?) -- Tuning in to generation x -- Now worse than ever! cynicism in advertising! -- Saturday morning fever: The hardsell takeover of kids tv -- Theories of communication: Shifting words of strangers: Medium theory and changes in "them" versus "us" -- Post modernism defined at last! -- Mass communication research and effects: All quiet on the feminist front -- African american images on television and film -- If liberals go marching back in -- Media regulation, freedom and ethics: Telecom -- The big telecom rip-off glides through congress -- Di dies; we follow the money -- The internet and the world wide web: Changing the paradigm: Technocracy R.I.P.: The rise and of technology signals the fall of technocracy -- How the decency fight was won -- Cable tv: A crisis looms -- The changing global village: At 75, voice of Britain has a new accent -- Europe's technology gap is getting scary -- Antidotes 1-5.</tableOfContents>
  <note type="statement of responsibility"> Kimberly B. Massey.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media and culture</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Popular culture</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Media literacy</topic>
  </subject>
  <classification authority="lcc">P94.65.U6.R39 </classification>
  <classification authority="ddc" edition="21">302.23/0973</classification>
  <identifier type="isbn">1559349611</identifier>
  <identifier type="lccn">98036731</identifier>
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